ABOUT NXT LVL

Founded by Fady Soliman, also known as DJ ‘Nuff Said’, NXT LVL is a creative entertainment and culture agency born in Abu Dhabi, UAE.

What began as a personal journey through music, nightlife, and creative expression evolved into a full ecosystem designed to elevate people, talent, and experiences across the UAE.

Rooted in Abu Dhabi’s diversity, artistry, and global influences, NXT LVL bridges the gap between exceptional talent and real opportunities.

Today, we support creators, DJs, performers, videographers, designers, and artists — while building events, pop-ups, merch, and cultural movements that represent the new era of the UAE.

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OUR STORY

NXT LVL started with one mission: to elevate people.

Not just through fashion, not just through entertainment — but through a full ecosystem that connects talent, culture, music, and creativity in the UAE.

What began as an idea became a movement across events, clubs, festivals, creators, and brands.

Today, NXT LVL is a growing platform supporting DJs, performers, designers, photographers, videographers, influencers, and artists — giving them opportunities, exposure, and a community that believes in them.

"Abu Dhabi Born. Globally Worn." isn’t just a slogan.

"أنت مش عادي، أنت نيكست لفل"

It’s the DNA of who we are.

MISSION STATEMENT

To elevate people and culture in the UAE by building platforms for talent, experiences for communities, and stories that live beyond events.

We exist to give creators, DJs, performers, and artists a stage — physically and digitally — so they can reach the next level.

OUR VISION

To become the UAE’s leading entertainment and culture brand — connecting talent, events, fashion, and community into one movement that represents the new era of Abu Dhabi.

OUR VALUES

  • Elevation

    We push people upward — through opportunity, creativity, and collaboration.

  • Culture

    We represent the UAE’s mix of communities, stories, and artistic expression.

  • Community

    NXT LVL is for everyone — creators, performers, fans, brands, and believers.